Pre- and post- tests of TV commercials, magazine ads, etc
	Performance appraisal of publicity campaigns (both printed and for TV)
	Appraisal of the brand logotype
	Identification of image traits related to different elements like people, entities, products, services, celebrities, brands and others
	Profile identification of the different consumer segments
	Evaluation of attitudes / reactions / credibility / acceptance / rejection / and others by consumers, vis-à-vis publicity and the mediums used

	In-depth interviews (with or without a moderation guide)
	Semi-in-depth interviews
	Projective models / Focus group
	Mini study groups to determine directions for action
	TAT (Theme Perception Test)