 | Tests with concepts and use of new products |
| Brand evaluation for new products |
| Product tests (both blind and identified) |
| Simulated purchases / Packaging tests |
| Day after recall test / Consummer Panel |
| Sniff tests / Store audits / Tracking studies |
| Home consumption audits |
| Customs and attitude studies |
| Price elasticity tests |
| Appraisal of promotion efficacy |
| Appraisal of promotions, performances etc |
Individual interviews using previously structured questionnaires; Script-based individual interviews (written or taped); Free individual interviews (with no predetermined scripts); Interviews through the mail; Telephone Interviews; Triangular Tests; Simulated Purchases; Consumer Panels (home or commercial); Pantry Check; Appraisal of sampling efficacy.
